PROJECTS

Work By Davey specializes in creating content through photography, videography, and graphic design. Each client project begins with a consultation to identify creative needs, reference materials, and key performance indicators (KPIs) like conversions, engagement, or audience growth. The process is collaborative, refining ideas to align with client goals while leveraging Work By Davey’s capabilities. Whether focusing on a single medium or integrating all three, the aim is to produce visually compelling content that tells stories, entertains, or drives viewer action.

Balancing artistic quality with strategic goals, Work By Davey delivers content that resonates on social media and beyond. By combining storytelling, engaging imagery, and thoughtful design, the work enhances brand identity and marketing effectiveness. Clients can opt for standalone materials or content that integrates seamlessly into broader strategies. With meticulous art direction and a commitment to detail, Work By Davey ensures each project meets the highest standards of quality and impact.

Lorie’s Lounge

Work by Davey was commissioned to create a vibrant and cohesive brand identity for Lorie’s Lounge, an upscale bar and lounge in Charlotte, NC. The project began with logo development, featuring a bold and colorful primary logo of two yellow champagne bottles clinking together, evoking a pop art aesthetic and signaling the lounge’s fun and celebratory vibe. A secondary minimalist logo and a 70s-inspired retro logo were also designed for versatility and themed events.

Building on this foundation, the project expanded to include marketing materials and branded elements to elevate the lounge’s presence. Deliverables included flyers and banners for weekly events like "Mojito Monday" and "Have a Glass at Lorie’s," as well as mockups of menus, employee uniforms, custom coasters, outdoor signage, and promotional tote bags. Social media templates were also created to enhance engagement and streamline marketing efforts. The result was a polished yet dynamic identity that captured the spirit of Lorie’s Lounge across all points.

LOGOS

FLYERS

Paul & Lorie’s Ice Cream

Paul & Lorie’s Ice Cream is an Atlanta-based Black and family-owned business specializing in small-batch, premium ice cream. Known for bold, unforgettable flavors and a commitment to quality, the brand adds a personal touch to every scoop. Work by Davey collaborated with Paul & Lorie’s to craft a cohesive brand identity that highlights their dedication to excellence and connection to the community. The project included designing five distinct logos that balanced modern aesthetics with a warm, family-oriented feel.

The collaboration also brought three signature flavors to life—Salted Caramel Pretzel, Chocolate Raspberry, and Toasted Peanut Butter—and developed a dynamic social media strategy to showcase the brand’s character. Content included bold mockups, posters, and promotional videos designed to drive engagement and introduce Paul & Lorie’s to a growing audience.

LOGOS

VIDEOS

PRODUCT DESIGN

Chocolate Raspberry, Salted Caramel Pretzel, and Toasted Peanut Butter. Each pint has a bold, distinct design to catch attention and highlight the premium quality of the product. The packaging is modern and visually striking, creating a sense of exclusivity and urging shoppers to experience something exceptional.

Lazy Eye Brewing

Lazy Eye Brewing was founded by a brewer who turned setbacks into opportunity. Fired from several breweries for challenging traditional approaches, she decided to create her own. Her goal was to brew for people who drink macro lagers but want to explore craft beer. The heart of Lazy Eye Brewing is their six beer menu comprised of ales from blueberry sour ale to chocolate stout to classic Saison. A diverse menu for a casual beer drinker to an Indian pale ale connoisseur. The taproom provides a relaxed space for visitors to expand their palates and enjoy beer without pretense.