Work by Davey: The Pre-Production Treatment Process

At Work by Davey, every video begins with a vision. Whether it’s a music video, commercial, or short film, the pre-production treatment sets the foundation for an impactful project. Here’s how we bring ideas to life:

1. Storyboarding

Translating concepts into visuals with detailed storyboards. Each frame tells a piece of the story, providing a clear visual map for the shoot. This stage defines pacing, camera angles, and key moments to ensure creative alignment.

2. Concepts

Developing the core idea behind the project, ensuring it resonates with the audience. From narratives to abstract visuals, we tailor concepts to reflect your message, brand identity, and goals.

3. Aesthetic

The look and feel of the project take shape here. We establish the style—gritty and raw, sleek and polished, or bold and experimental—based on the story and audience.

4. Moodboard

A curated collection of images, textures, and tones serves as a visual reference for the project’s vibe. This is where the creative direction becomes tangible, aligning everyone on the same artistic wavelength.

5. Additional References

Gathering inspirations, examples, and case studies that support the treatment. These may include clips, stills, or ideas that guide lighting, movement, and editing techniques.

6. Filming Process

We move to execution. Shot lists, lighting setups, and production schedules ensure smooth filming. Every crew member knows their role, allowing creative energy to flow.

7. Budget

We provide a transparent breakdown of costs, ensuring every dollar maximizes the project’s potential. Budgets are scalable, whether working with indie productions or larger campaigns.

8. Locations

We scout locations that enhance the story. Urban landscapes, interiors, or natural settings. Each location adds depth and context. Location logistics are secured ahead of time to streamline shooting.

9. Conclusions

The treatment concludes with a comprehensive plan. By the time production begins, every detail is clarified, ensuring the shoot stays true to the vision while meeting deadlines and budget.