Paul & Lorie’s Ice Cream: A Bold Identity Through Flavor and Design
A Mural of the back of Paul and Lorie’s ice cream shop on 304 Peachtree St. (Atlanta, GA)
Paul & Lorie’s Ice Cream is more than a dessert brand. It’s a statement. Based in Atlanta, this Black and family-owned business specializes in small-batch, premium ice cream with unforgettable flavors and a deep connection to the community. Their identity is rooted in quality, creativity, and a willingness to push boundaries.
Work by Davey partnered with Paul & Lorie’s to bring that vision to life—building a cohesive brand identity that matches their bold approach to ice cream. From logo design to product packaging to social media strategy, every element was designed to reflect their dedication to craftsmanship and storytelling.
Building a Distinctive Brand Identity
Paul & Lorie’s needed a brand that felt modern but warm, experimental but approachable. Work by Davey crafted five unique logos that balanced these qualities, ensuring flexibility across packaging, social media, and promotional materials.
More than just visuals, the challenge was to create an identity that speaks to both casual customers and ice cream connoisseurs. Every pint and bar had to look as good as it tasted—inviting people to experience flavors they might not find anywhere else.
Designing for Flavor and Experience
The heart of Paul & Lorie’s brand is its fearless approach to flavor. Their signature offerings include:
Salted Caramel Pretzel – The perfect mix of sweet and salty
Chocolate Raspberry – A rich, fruity twist on a classic combination
Toasted Peanut Butter – A bold, savory take on ice cream
This willingness to experiment with unexpected ingredients set them apart. Work by Davey took the same mindset with the packaging and visual identity. The challenge was to create a look that didn’t feel like a generic ice cream brand—something that reflected the company’s personality and vision.
The result? Packaging that breaks the mold. Instead of following industry trends, the designs feel unique, eye-catching, and unmistakably Paul & Lorie’s.
A Social Media Strategy That Stands Out
A strong visual identity extends beyond the product. Work by Davey developed a social media strategy to bring the brand’s personality to life online.
Bold mockups and posters – Visually striking content that highlights the brand’s unique aesthetic
Promotional videos – Engaging storytelling that introduces flavors and the team behind them
Community-focused engagement – Content designed to connect with local Atlanta audiences and beyond
With a mix of professional visuals and an authentic, family-driven voice, Paul & Lorie’s now has an online presence as strong as their in-store experience.
The Power of Creative Collaboration
Paul & Lorie’s took a risk, not just with their flavors, but with their branding. They allowed Work by Davey the creative freedom to design ice cream packaging that isn’t traditional or predictable. No cookie-cutter labels. No generic templates. A brand that truly reflects who they are.
This collaboration shows what happens when a company embraces bold design, strategic branding, and storytelling that resonates.
